Team KU Shines at the 2024 International Conference of Asian Marketing Associations (ICAMA)
From November 22 to 24, 2024, Team KU participated in the 2024 International Conference of Asian Marketing Associations (ICAMA), held at the Osaka International Convention Center, Osaka, Japan.
The conference, themed “Bridging The Innovative Technologies to Marketing in Asian Markets,” brought together scholars and practitioners from across Asia to share their insights on the intersection of technology and marketing.
Three of our lab members delivered outstanding presentations during the event.
Eugene Choi Sewon Eom Jaeyoung Park | The Impacts of Content Creation Frequency and Content Type of YouTube Channels on their Business Performance How are Korean preschool intellectual properties (IPs) diversified? The Integration of TV Drama and Film Value Chains through Netflix: A Case Study on Korean Media Content Industry |
Their research sparked meaningful discussions and was well-received by fellow participants and distinguished scholars. The event provided an excellent platform for exchanging ideas and strengthening academic networks.
This conference was hosted by the Korean Marketing Association (KMA) and sponsored by journals such as Asia Marketing Journal (AMJ), Asia Pacific Journal of Marketing and Logistics (APJML), and Journal of Retailing and Consumer Services (JRCS), with institutional support from Ritsumeikan University, Japan.
Congratulations to our lab members for representing KU on the international stage and contributing to advancing knowledge in marketing and media studies!
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